Besides appearing in the CMake GUI, the `:FILENAME` specifier changes
behavior as well:

cmake -DPYTHON_EXECUTABLE=python ..  # FAIL, can't find python
cmake -DPYTHON_EXECUTABLE=/path/to/python ..  # OK
cmake -DPYTHON_EXECUTABLE:FILENAME=python ..  # OK
cmake -DPYTHON_EXECUTABLE:FILENAME=/path/to/python ..  # OK